Radhika Apte inaugurates the store at Phoenix Marketcity, Kurla

Making the brand experience more enticing to its consumers in the city, Swatch today opened its first corporate store at Phoenix Marketcity-Kurla, Mumbai, with celebrated actress Radhika Apte. On this occasion the brand showcased its latest collections – Fall Winter 2016 and Sistem51 Irony.

Flaunting her new Swatch Multi Collage, Radhika Apte said, “I have always been a great fan of Swatch and it’s a great honour for me to inaugurate Swatch’s first corporate store.  I am floored by the sheer grandness of the store and the plethora of choices that it offers. In fact I was given a choice from nearly 100 watches from the Fall Winter Collection to choose this Swatch that I have been presented today.”

Swatch will open its own mono-brand boutiques in the most important cities in India, and plans to open additional Swatch shops in the coming years by selecting the best locations in several cities.

Fall Winter 2016 & Sistem51 Irony

Emerging from its roots as the automatic watch for everyone, the new Sistem51 Irony is for people who value clean, classic design, while the Fall Winter 2016 Collection explores six different themes in contemporary Swatch style. For all there is know about the latest collections, please visit:

https://www.swatch.com/press/sistem51irony

https://www.swatch.com/press/fall-winter-2016

Radhika Apte flaunting her Swatch watch at the opening of the brand's first Corporate store in Mumbai

Radhika Apte flaunting her Swatch watch at the opening of the brand’s first Corporate store in Mumbai

About Swatch

Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watch maker and one of the world’s most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on color, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions. The brand maintains a strong presence in the world of sports with its commitment to snowboarding, freeskiing, surfing, beach volleyball and mountainbike slopestyle. Right from the start, Swatch connected with art and artists, and Swatch watches remain a prominent canvas for artists from a broad range of disciplines.