CARRERA INTRODUCES RANVEER SINGH AS ITS BRAND AMBASSADOR
Carrera, the worldwide lifestyle and sports eyewear brand is enthusiastic to announce leading Bollywood actor Ranveer Singh as the brand ambassador for India. Known for his immense talent & charming personality, Ranveer has been an ideal casting choice also for his unique sense of style & attitude that perfectly blends with the Brand’s image.
“We are truly delighted to have Ranveer Singh as the face of Carrera” declared Kyriakos Kofinas, Managing Director IMEA region. “His infectious energy and distinct winning attitude are the perfect qualities that embody the Brand’s values. Ranveer enjoys a huge fan following amongst the Indian audiences and is loved by the youth and is also very popular in the Middle East region which is key in contributing magic for our brand.”
Ranveer Singh – ‘I am extremely excited to be brought on board as the brand ambassador of Carrera. I feel a genuine connect with the essential free-spiritedness, boldness and fearlessness of the Carrera tribe. I am honored to be representing a brand that has such a great legacy and I am looking forward to what will be a special association.’
The advertising campaign will debut in India starting February 2017. Simultaneously, the new Carrera eyewear collection will hit the stores. As the perfect blend between retro aesthetics and contemporary feeling, the new sunglasses and optical frames are the result of unparalleled manufacturing skills, the use of sophisticated materials and the research on best quality lenses.