Written by: Vani Krishnan
Bollywood has always aimed at providing audience with new fresh content with a different outlook every year. 2018 has defintely been a roller coaster ride for Bollywood box-office.
From ‘Padmaavat’ to ‘Omerta,’ the industry has undoubtedly released a wide variety of films this year. Almost every film has had an objective to show a different aspect and has aimed to establish some values that helps the society get a broader outlook. This includes the film ‘Padman’ in which the central purpose was to create awareness about sanitary napkins as its lead actor Akshay Kumar once stated, “It should reach more people, more places where it is needed.”
Now how does one justify the film to be a hit or a flop? It’s simple. ‘Hit’ or ‘flop’ is another term for ‘profit’ or ‘loss’. In financial terms, if the Net income(selling of tickets) is more than the cost (Amount paid to the producer + Promotions) film will be declared as hit otherwise film will be a flop. In that case, the biggest hit of Bollywood in 2018 hitherto is Padmaavat hitting the bull’s eye with collections exceeding 580 crores. At the same time, Bollywood also witnessed a few sleeper hits starting with ‘Sonu ke titu ki sweety’ directed by Luv Rajan starring Karthik Aryan, Nushrath Barucha and Sunny Nijar. The movie raked in more than 100 crores at the box-office surprising audience and trade pundits alike.
On the contrary, ‘Aiyaari,’ directed by Neeraj Pandey, starring revered actors like Anupam Kher, Siddharth malhotra and Manoj Bajapayee failed to create the necessary buzz in the box office. The same can be said to be the plight of ‘October’ and ‘Pari’ which surprisingly did not reach the same heights as ‘Baaghi 2.’
Talking about comedy, the quirky and heartwarming story of an octogenarian father(Amitabh Bachchan) and his senior citizen son(Rishi Kapoor) in 102 Not Out not just elicited peals of laughter in theatre but also won hearts as it juxtaposed the harsh realities with small unnamed pleasures of life the movie. in which stardom is shared by two mega blockbusters, Amitabh bacchan and Rishi Kapoor on screen, ‘102 not out’ juxtaposes the harsh reality and the small unnamed pleasures of life. The same response however wasn’t earned by the comic plot of Blackmail which sank without a trace.
2018 had its share of bold content in the form of Hate Story 4 which too failed to create any sizzle. The half yearly report card ended on a high note though with Alia Bhatt starrer Raazi becoming a runaway hit garnering both critical and commercial acclaim in equal measure.
The year hasn’t come to an end yet. So folks, block your weekend dates to unwind and watch breathtaking, highly anticipated movies like Veere di wedding, Sanju, Race 3, Thugs of Hindostan, Simmba and SRK’s Zero.