At a glittering gathering last evening, a veritable Who’s Who of India’s most loved creative stalwarts of popular entertainment raised a toast to the next big leap in content innovation from Star India, which announced the launch of Hotstar Specials, India’s biggest and most spectacular initiative in original content for a billion screens.
The stellar line-up of superstars from the world of entertainment and creativity included Salman Khan, Rana Daggubati, Karan Johar, Ekta Kapoor, Ashwiny Iyer Tiwari, Nitesh Tiwari, directors Neeraj Pandey, Kabir Khan, Nikkhil Advani, Ram Madhvani, Ayan Mukherjee, Venkat Prabhu, Sudhir Mishra, Tigmanshu Dhulia, Mahesh Manjrekar, Vishal Furia, Rohan Sippy, Debbie Rao and Sharad Devarajan. Veteran Mahesh Bhatt along with Soni Razdan, Producers like Mukesh Bhatt, Pooja Shetty, Sajid Nadiadwala director Govind Nihalanitoo graced the occasion.
Hostar Specials is a bold and ambitious content foray from Star India, featuring shows from India’s most acclaimed storytellers, created especially and exclusively for India’s top OTT player, the digital content platform, Hotstar. For its first set of Hotstar Specials, Star India has partnered with the best storytellers of India including Shekhar Kapur, Neeraj Pandey, Kabir Khan, Nikkhil Advani, Ram Madhvani, Venkat Prabhu, Sudhir Mishra, Tigmanshu Dhulia, Nagesh Kukunoor, Mahesh Manjrekar, Vishal Furia, Rohan Sippy, Debbie Rao, Sharad Devarajan and Salman Khan! Hotstar Specials will provide them unique and never-before storytelling opportunities unrestricted by episode durations or format restrictions, to be created exclusively for the OTT platform Hotstar, which boasts of 350 million followers. Each show will be made available in 7 languages for Indian and global audiences.
With Hotstar Specials, Star India aims to create not only the biggest Indian stories, but also the most aspired to platform for creative leaders.