Global sports brand PUMA announced their latest brand ambassador for India – Sara Ali Khan. A 2-year partnership, where Sara will be one of the leading faces for PUMA women in the country,and promoting both the sportstyle and training business for the brand.

PUMA and Sara kicked-off the association through an unconventional brand activation on the streets of Mumbai. Sara was spotted at Carter Road today, spray can in hand, putting out a message for the women in India. The artwork and message on the graffiti was inspired by PUMA’s global women’s campaign – Do You. Sara will be one of the leading faces for this campaign in India, which is set to kick-off later this year.

Do You, is not just a brand campaign, it is a movement pioneered by PUMA to inspire women. It is about today’s woman who owns her unknown and challenges the status quo. She is part of a new order, where all bets are off, and all rules are re-written.

Talking about their new brand ambassador, Abhishek Ganguly, Managing Director, PUMA India said – “Sara truly embodies what PUMA stands for – She is brave, fierce, confident and fun, with a strong influence among the youth.  These attributes, make her a perfect ambassador for the brand. Our women’s category has been in big focus for us, and with Sara now part of the PUMA family, we are confident that we will elevate it to greater heights in the years to come.”

“When associating with a brand, it is important for me to be with the one that compliments my personality and lifestyle. I strongly believe, that if one has no inhibitions about expressing who they truly are, then they can stand out even without a spotlight. PUMA has always encouraged women to express their individuality, whether in the field of sports or beyond it, and that resonates very well with me. I am super excited to be a part of the PUMA family and am eager to try and take the brand to the next level”- Sara added.

In addition to leading PUMA’s Do You campaign, Sara will also be the face for the brands’ key product stories such as Cali, Nova and Defy, in the coming months.