Sirona launches #GiftsThatMatter campaign with Prince & Yuvika on the occasion of Valentine’s Day; asks people to focus on the real needs of their partner

Feminine hygiene start-up Sirona Hygiene, announced that it has onboarded beloved couple Prince Narula and Yuvika Chaudhary to change the narrative on how gifting is perceived. Especially when it comes to Valentine’s Day, gifting is often portrayed as an occasion where you gift your partner blingy things- jewellery, bags, clothes, etc. However, the thought behind the gift is almost never talked about. Therefore, this Valentine’s Day, with the digital campaign #GiftsThatMatter, Sirona aims to bring back the attention to the thought behind the gift by partnering with B-Town cherished couple Prince and Yuvika.

Here’s a sneak peek of how Prince and Yuvika are celebrating this Valentine Day:

For the occasion of Valentine’s Day, Sirona has curated the ‘Everything you need’ gift box that contains thoughtful products that solve problems that women face with their hygiene and wellness. The gift box contains a Menstrual Cup, Period Stain Remover, Period Pain Relief Patch, Stand & Pee Device, Anti-Chafing Rash Cream, Sanitary Disposal Bags, and Before & After Toilet Spray.

The campaign comes at a time when the much-needed open dialogue about menstrual and intimate wellbeing is going around in society, especially amongst Millennials and Gen-Z. More and more people are now talking about real issues that women face and are proactively looking for solutions.

Talking about the association, Deep Bajaj, Co-Founder, Sirona, said, “We are ecstatic to partner with Prince and Yuvika to bring the limelight on menstrual and intimate wellbeing, which is of paramount importance, but is often overlooked. It’s time that we start having an open conversation about it to change the scenario around us. Hence, integrating it with the day of love, we have launched the #GiftsThatMatter campaign to encourage everyone to address the real needs of their partner. With our innovative and problem-solving range of products,  we want to take this conversation to every household in India.”