Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
The excitement surrounding the launch of the limited-edition OREO x BTS Korean Sweet Pancake Cookies reached new heights in Mumbai as Bollywood actor Tiger Shroff joined fans, creators, and pop-culture enthusiasts for a grand celebration hosted by OREO.
Ever since OREO announced its collaboration with global music sensation BTS, fans across India have been eagerly awaiting the arrival of the special-edition cookies. Social media platforms have been flooded with fan posts, countdowns, and discussions, making the partnership one of the most anticipated brand collaborations of the year.
To mark the official India launch, OREO organized an exclusive event in Mumbai, bringing together BTS fans and content creators for an immersive experience inspired by Korean culture and the world of BTS. Tiger Shroff added star power to the celebrations, interacting with attendees and experiencing the collaboration firsthand.
Speaking about the event, Tiger Shroff said, “The energy at the event was electric. It was truly special to witness the passion and excitement fans have for this collaboration. These limited-edition OREO Korean Sweet Pancake Cookies beautifully bring together flavour, fandom, and a sense of discovery. Inspired by Korean street food culture, this unique flavour offers fans an exciting OREO twist while celebrating BTS’ incredible journey and their deep connection with fans around the world.”
The venue was transformed into a vibrant South Korean night market, featuring interactive zones, engaging product experiences, photo opportunities, and an Easter Egg Hunt inspired by the collaboration. Guests also got the chance to sample the new OREO x BTS Korean Sweet Pancake Cookies, inspired by hotteok, South Korea’s beloved sweet pancake.
As part of the celebrations, fans and creators penned heartfelt messages to BTS for OREO’s initiative to create the world’s largest love letter to the band. Fans across India can also participate by scanning the QR code available on the limited-edition OREO x BTS packs or by visiting the campaign website.
To commemorate BTS’ 13th anniversary, the special-edition cookies feature 13 unique embossments inspired by the band’s members, fan symbols, and hidden details. Adding to the excitement, three of the cookie designs combine to reveal a secret message, turning every pack into a fun discovery experience for fans.
The limited-edition OREO x BTS Korean Sweet Pancake Cookies are now available for a limited period across leading retail outlets and e-commerce platforms nationwide.
